Must A Aspiring Content Creator Friend Stop Exploiting People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: observing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to witness exclusive moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: an opening. I understand not everyone likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video occasionally is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but companions support one another in small ways. I thought recording a clip here or there would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She must to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Gregg Anderson
Gregg Anderson

A data scientist and tech writer passionate about AI ethics and emerging technologies, with over a decade of industry experience.